Damage Control For Summer Concerts

April 4th, 2007 at 06:09am Post Staff 3

SNOWMASS VILLAGE, COLORADO (Post Time News)–Is it possible to water down the uproar over the banishment of civilian booze at a summer concert series with still more alcohol?

The Town of Snowmass Village has taken it on the chin ever since the announcement that carry-on alchohol was no longer welcome at the summer Fanny Hill concert, in part because of state regulations. In answer to to those critics, Snowmass will give the proceeds from the alcohol sold at the concerts to local nonprofits.

“We’re pleased to be able to continue this beloved concert series that our community has appreciated for the past 15 years,” said Snowmass director of marketing & special events Susan Hamley. “Donating the proceeds is another way to support the community and raise awareness for local organizations and partners.”

Six Snowmass-based and marketing partner non-profit organizations will benefit–Jazz Aspen Snowmass, Anderson Ranch, Challenge Aspen, the Snowmass Rotary, and the Little Red School House–with each receiving the largesse from a particular designated concert’s beer and wine sales. The Snowmass Village Marketing & Special Events Department is promising to promote each nonprofit’s night in advertising and public relations to raise their visibility, and the organizations will be able to set up a booth to hand.

The remaining five nights of the concert series are being called “a buffer to ensure that in case of inclement weather, each non-profit will receive a reasonable donation,” according to the town.

The booze will be sold on the cheap, with beer and wine starting at $2 a glass, with the brewskies sold at 14 taps at three different bar stations on the hill and by four roaming vendors; an on-site wine cellar will sell more expensive full bottles of wine. Snowmass is also promising “excessively staffing the concerts to help ensure no long lines” for the alcohol.

“While the policy on alcohol consumption was changed to comply with state laws,” according to the town, “the rest of the free concert series remains in the same beloved format and promises the same stellar music, scenic sunsets, and a Family Fun Zone with face painting, juggling and a house of bounce for kids.”

Entry Filed under: Snowmass, Pitkin County, Non-Profits, Family